About me

“Living inside our heads is the most convincing illusion of control.”

Portrait of Sam Hernández García

Proudly shaped by many cultures, languages and cities across four continents — all of which I’m lucky to call home in different ways. These days, home is Madrid, a city that feeds my heart and soul.

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For more than 19 years, the last ten in applied neuroscience, I’ve been endlessly fascinated by how we change, decide, relate and lead. My work sits between research labs, boardrooms, global stages, classrooms, prison cells — including preparing high-security inmates for reintegration — and the beautifully messy reality of being human.

Off stage, I’m probably polishing my Arabic, climbing a mountain, jumping out of a plane (parachute firmly on) or twenty metres underwater looking for the next big creature.

Sam Hernández García running a workshop in which participants wear colourful blindfolds

No, it’s not a nap. It’s neuroscience.

In the room

Sam presenting to a leadership audienceSam asking an audience how conscious we really areSam on stage at Disseny Hub BarcelonaSam on stage at IE University presenting “Work smarter, not harder”

What a session feels like

Nobody sits still for long. Brains learn better when bodies get involved.

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